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The search engine positioning is very important for businesses on the Internet, since most of the users who search the web only access sites located in the top of the search engines, so that a page can have visitors and recouped priority is to know which are SEO techniques that allow you to occupy the first position in the search.
Search engines shown in line with the user’s search and thus more relevant results internally, search engines store all the information and also provide a rating, as it somehow. This will be the value of the site for your business to Google and will depend not appear or at the top. So it is important to begin to know some basics of SEO.
Web content
The web content is a key factor in the SEO positioning because from the information offered by the site is that the search engines begin to classify the subject thereof. Search engines do not interpret images, videos, flash objects and others, so it is very striking site design, search engines if no content is not taken into account. When users search for a term on the Internet, the search classifies words and displays those sites that are related to the search term, and this relationship is precisely from the content.
Criteria for content optimization
Knowing the importance of content in SEO positioning is important to know what criteria to optimize and get better results from the search engines. Here are some of the most basic will be named:
Identification of key words: the first thing to do before you start writing the site content is to identify the keywords that are wanted position. It is important to focus on at least three key phrases and create content for these, because in this way the information is diversified and the possibilities of reaching the public through more media expand.
Using keywords: once identified you need to use key phrases naturally in the text avoiding exceeded as this can be quite negative for the site. A general rule is that these keywords are distributed throughout the article at the beginning, middle and end.
Using meta tags: Meta tags are an important element in a web page for search engines. It is important that original titles that make a difference to the competition are placed.
Amount of text: for Google is very important that the content is the website quality and for that we must provide users with at least articles from more than 800 words that will be enough to appear between the top of Google in an area of much competition.
Original content: one of the penalties of Google has to do with duplicate content, so it is very important that the information presented on the website is of high quality and original, that is not to be copied from other sites as this It could adversely affect SEO. For Google users is a priority and to enhance the experience of it is necessary to offer relevant and unique content.
meta tags
Meta tags, are HTML tags that are placed on the top or head of the HTML document are not visible to the user but allow to provide information to search engines. Among the meta tags there are a number of variants but by the end of the most important SEO is the meta title and meta description .
The Title tag
The title tag as the name implies, functions as website title and positioning purposes must consist of the key phrases of the page. It is important that this label does not exceed 65 characters, since Google will only show those first and anything beyond may not be visible to users so it will not be helpful.
The Description tag
The description tag works to describe the website and also should be formed by the key phrases of the page so that it is positioned better. For this tag it is essential that no more than 145 characters because as with the title tag, Google will not show beyond therefore otherwise be invisible to the person accessing the site. It is important that the description of the site is original and stand out from the competition as this will act as advertising within the search results and as such should be as attractive as possible.
Site Structure
Some of the most important factors in SEO positioning is the architecture and structure of the site, it is very important to search engines that a website is well organized and accessible and useful to users. This is one of the most important criteria for Google at this point, the user experience on the website, which is largely determined by the architecture of the web because if the site is not useful or the information is not well organized the user will not be satisfied.
URL
The starting point to optimize the structure of a website should be the URL. The format used in permalinks, i.e, the URL of each page of the website should help users and search engines to understand what each page. It is therefore necessary to consider some of these basic principles:
- It should contain the key phrase you want to position on search engines.
- must not contain strange characters or numerical symbols. The use of hyphens (-) to separate keywords is very highly regarded by search engines.
- The URL should be as descriptive but the short possible time.
- Avoid the use of extension files such as .exe or .bin and instead use .html, .php or .asp, which provide more confidence to the search engines.
Title
This is the second point in the structure of a website, the title tags and title tags define the title of a page, and it is very important because all HTML / XHTML documents require this feature. Some things to consider are:
- They must contain the key phrases you want to position.
- They must contain less than 65 characters as this is the maximum that shows Google in the search results pages.
- Should be as descriptive as possible, have an attractive key phrase is important to raise the popularity in search engines.
Description
The following are the description tag is a text that will serve as both advertising website to search engines and users who access it. It is therefore important that this is as striking as possible. Some criteria to consider when making a description of a site are:
- They should not be longer than 160 characters as this is the maximum that will be displayed on the results page of search engines.
- Ideally, each page of the website contains a unique meta description. But for sites with lots of content Google suggests that at least a summary for the most relevant and popular web site pages is done.
Keywords
Keywords are a fundamental aspect of the structure of a site and so it is very important to choose the right by following some basics:
- Should describe the content of the website.
- Do not overuse keywords.
- You should choose the appropriate place to put keywords, i.e the title, site description, in H1 tags, H2 and H3, etc.
Nesting content
The hierarchy of content is done through the H1, H2 and H3 tags and it is essential to communicate to search engines and users what is the website. Searchers can recognize which of the titles is the most important of all and thus categorize the content of the page.
H1 label : This label must include the key phrase you want to position, must be related to the title of the page should be relevant to the content that is published.
Tag H2 : is the label used for subtitles and contain similar to the title key phrases.
Tag H3 : this corresponds to subtitles for H2 tags, so be categorizing the content.
Images
The use of images and colors are an important factor for SEO because they are elements which attract the attention of the user accessing the website. These should be included in the home page and preferably in the most important pages as text only if placed, it can be annoying to the user. These images can go under the H1 tag before the text.
An important aspect to consider is the ALT tags to describe images that are placed on the website. Similarly, you should use title tags, otherwise the search engines can not read the image of the site.
Content
The content is a fundamental part of the structure of the site because search engines give priority to pages that provide relevant and quality information. So, starting with the home page, make sure that it contains sufficient information such that the user can understand what is website. Similarly, all the internal pages must have text. Some aspects to the content:
- You should have the keywords in bold.
- It should be more than 800 words to be relevant.
- It must be original and stand the test of duplicate content.
SEO images
Once optimized content and site architecture is important to start working on images because, although it is said that for the most relevant search engines is the content, it is also true that use the images as part of design of the site and if a visually attractive image this will help the content is shared and position the rest of the information. For this there are various techniques for optimizing images of the site for purposes of SEO positioning.
ALT attribute
This label is part of the HTML image tag and a description of the image and are very important for SEO because they are used by Google to find out what the picture is. This label should be up to 150 characters long and contain the key phrases, so helps the reputation of the site in search engines. The description is placed must be relevant and related to the page. To put this label simply must include: alt = “text” to the label image.
Title
This is another attribute for HTML tags on images that are used to provide information to search engines on the images that are placed on the site. Although not shown this to be as important as the ALT tags, it is known that some search engines take into account, so it is important to consider both elements.
Attributes height and width
The attributes height and width of the image are important to improve the speed of loading site. Failure to tell the browser width and height of the image, it can not calculate until you have downloaded the page. However, if these attributes the browser can book this space and continue loading while the image is included is included.
SEO links
Another important factor in SEO is all about links both externally and internally, this is what will allow search engines to interpret the relationship and interaction between a website and another externally, and between pages of the same site internally. In this regard there are a number of criteria to make good use of this technique of SEO and thus increase traffic and reputation of a particular website.
internal links
Internal links are links from sites of the same web server and are a positioning strategy that is used to improve the functionality of a web site connecting the most relevant pages thereof. However, since Google released the update Google Penguin , search engines began penalizing those pages that are in excess in the use of internal links as a way to add more keywords. Therefore, some important points to consider when making internal links are:
Factly seekers usually wary of any practice too so it is important that the construction of internal links in the most natural way possible, avoid adding too much on the same page.
Utility: fundamental part of doing a good SEO is always thinking of the user entering the site because to Google user experience is priority. Therefore, if they are to be placed internal links it is important that they can be of use for the user to bring you more information.
Relevance: to make an internal link is important to follow the same line, namely that by placing a link that follows the same theme of the site from where it is routed. Otherwise, it makes no sense that a topic the user is suggested to expand their knowledge about something else entirely.
external links
External links are those links from another server outside the site, that is, is the connection between a page and another. Most SEO experts say that external links are the most effective to have popularity in the web and improve the reputation of the site (so PageRank ). For search engines this is very important, because unlike internal links, through these external links, can determine the popularity and thus the usefulness and relevance of a website. However, take into account certain criteria for these external links serve as a benefit and not as a penalty:
Popularity: for search engines is very important that the pages that are linked have a good reputation, this will add value to the website because Google will take much more into account for ranking purposes.
Relevance: it is important that the sites that link to the page follow the same theme or are within the same sector and thus handle the same line in terms of content.
social links
This term is still widely used in the SEO and refers to the connections that are made through social networks such as Facebook, Twitter, Google+, etc. An example of social links are Facebook status updates or tweets for example. Links through social networks are a very important way to promote content and increase traffic to a website. Unlike “traditional” links, this new link is unique to cause a massive effect on the web and that posting a link on Twitter, for example, thousands of people are able to share in seconds and so on, so it has a high impact on the generation of traffic on a given page.
Site Map
The sitemap, is a file in which all information of the structure of the website so it can be easily indexed by search engines is shown. Usually it displays links hierarchically and thus helps users and especially the robots to index the pages of the site. This is very important for pages that have a lot of information and internal pages as guides on the path to be followed by the search.
Today this element is an essential part in SEO because it is a tool that allows both users and search engines more easily track the content of the website. A site map optimized for SEO, should meet the following conditions:
- The site map should be on the home page, so the search engines can more easily access it.
- If the website contains many internal pages and a long stretch of content, it is not advisable that each of these pages is in the site map as this could be detrimental for SEO.
- Related to this, the SEO experts recommend that a site map should not have more than 40 links because, otherwise, could be confusing for users.
- The anchor text of each link should contain relevant key phrase and should link to the page properly.
- All pages of the site to be displayed on the map, they must have in turn a link that returns the user to the map.
CONCLUSION
With All This Tips, I Think We Can Position Our Post Blog To The First Page In Search Engines And Moreso It Will Boost The Authority Of Our Blog.
I Recommend Reading 7 Ideas to find quality links{Link building} and Off page SEO techniques that will help position