When we read a publication on online marketing usually we see so many acronyms that sometimes it is difficult to understand the content without knowing well the meaning of each acronym, especially on Twitter, where you have to shorten so that the text is less than 140 characters. This dictionary of acronyms of online marketing has more than 60 definitions sorted alphabetically so you can find the most frequently used acronyms.
TO
A / B : Refers to the tests A / B used to see which landing page converts more visitors into leads or customers. They have this name because the system will randomly page A and page B to different users before showing what the winner.
AIDA : Attention – Interest – Desire – Action. It’s 4 stages through which passes a user after an advertising message. It is taken into account for email marketing, video marketing and design of landing pages.
API : Application Programming Interface. Range of services or features offered an operating system for use in other software.
ARPU : Average Revenue per User. Average revenue per user.
ASO : app store optimization. Positioning a mobile app in Google Play, App Store or any other app store. The position in this case will be determined not only by the titles and descriptions, but also by the number of downloads, user ratings and links to the application page.
ATF : Above the Fold. It is visible when loading a web page or email without scrolling part.
B
DB : Databases. Set of private information held by companies: customers, suppliers …
BL : Backlink. External links pointing to a website and you benefit in terms of SEO (provided it comes from sources of quality).
C
CM : Community Manager. Person in charge of the digital community in a brand online. It is the bridge between users and the company.
CMS : Content Manager Systems. Content management system that makes creating a website or blog. Examples are WordPress, Joomla or Drupal.
CPA : Cost Per Action. Mode of online advertising where the advertiser pays each time it performs a specific action such as filling out a form. You can also refer to Cost Per Adquisition: it costs a customer uptake.
CPC : Cost Per Click. Price for the advertiser has the action of clicking on a text ad or banner.
CPI : Cost Per Impression. Advertising where you pay each time the ad is displayed.
CPL : Cost Per Lead. What you pay for each lead (person interested in our products or services) obtained. An example would be a person who subscribes to our newsletter.
CPM : Cost Per Mille. Price of a web banner campaign where previously set a price per 1000 impressions is paid.
CRM : Customer Relationship Management. Managing the relationship with customers and potential customers, usually through a computer program.
CRO : Conversion Rate Optimization. It is optimizing a website to try to reach the largest possible number of conversions from visitors.
CSS : Cascading Style Sheet. Stylesheet language used to describe the presentation semantics (the look and formatting) of a document written in markup language. It is used in the web creation.
CTA : Call To Action. Message for the user to click a particular goal such as hiring a service.
CTR : Click Through Rate. It is the ratio of clicks received in relation to the number of impressions, that is, by dividing the number of times it has been clicked in our listing the number of times the ad has been exposed. It is an indicator of the effectiveness of online advertising.
CVR : Conversion Rate. Number of users who have come to our website and have taken action, either a record, a purchase …
D
SWOT : Weaknesses, Threats, Strengths and Opportunities. It is used in any marketing campaign (either online or offline) to analyze the advantages and disadvantages of our company, products or services
DAU : Daily Active Users. Active in our web daily unique users.
DBMS : Database Management System. Management systems databases.
DM : Direct Message. It is a message that is sent directly and privately to a specific user. It is commonly used when we talk about social networks, and more specifically in Twitter.
F
FAQ : Frequently Asked Questions. List of most common questions users or consumers can be made about a product or service.
FF : Follow Friday. Twitter tradition that is to recommend Friday at users who follow.
H
HTML : Hypertext Markup Language. Computer programming language to create standard web pages.
HTTP : Hyper Text Transport Protocol. Communication protocol based on a set of rules by which information is transferred from the server that contains the user’s browser to the request. There is also HTTPS, which certifies that it is a secure network.
I
IBL : Inbound Link. External links pointing to a website. It is the same as a backlink.
K
KEI : Keyword Effectiveness Index. Data on the effectiveness of keywords.
KISS : Keep It Simple, Stupid! It is an acronym widely used in online marketing and web design to advise the use of simple instructions in backbiting or complex designs.
KPI : Key Performance Indicator. Metrics that measure the level of performance of a process and serve to see how far you are achieving your objectives and make decisions accordingly.
L
LTV : Lifetime Value. Value or amount of revenue generated by a user throughout his lifetime on our website.
M
MAU : Monthly Active Users. Active unique users on our website every month.
OR
OBL : Outbound Link. Links to other web pages from our website. Not to be confused with backlink.
ORM : Online Reputation Management. Online reputation management, trying to learn and improve what is said about a brand, company or individual on the Internet.
OWBL : One way back link. Non-reciprocal inbound link.
P
PPA : Pay Per Action. Pricing model whereby the advertiser pays for predefined actions, such as when you fill out a form.
PPC : Pay per Click. Pricing model where you pay for each click that is made on the ad.
PPL : Pay per Lead. Pricing model where you pay for each lead generated.
PR : Pagerank. Google algorithmic assessment made regarding a web page based on different criteria: level of authority, number and quality of external links you get, quality of content, etc … It is now obsolete.
Q
Code QR : Quick Response Code. Encrypted code in the form of image containing information that can be decrypted and accessed using a QR code reader, usually through the camera of a smartphone. Often used in posters and offline advertising to drive consumers to a website.
R
ROI : Return On Investment. I profit generated by a specific marketing campaign after subtracting the investment, ie the return on investment.
RSS : Really Simple Syndication. This is a format for sharing content on the web, often sending updated users who have subscribed to the content source information. One function may be to receive the new post of a blog through a feed reader, although it has many other features.
RT : Retweet. Shared with your followers on Twitter tweet from another user message.
S
SEM : Search Engine Marketing. Marketing campaigns carried out in search engines (Google, Bing, Yahoo …) through paid advertisements for a number of keywords.
SEO : Search Engine Optimization. Actions aimed at improving the natural positioning of a website in search engines for a specific keyword. It is not just the page optimization, but also obtaining quality links.
SERM : Search Engine Reputation Management. This is to control the reputation of a brand or person on the Internet, doing actions to avert or eliminate the negative comments and create favorable or positive.
SERP : Search Engine Result Page. Is the page of organic results that show the search engines each time a query is performed.
SOMOLO : Social, Mobile, Local. Online marketing strategy that is based on the current market trend, where social networks, smartphones and local actions are the basis for the final consumer.
SMM : Social Media Marketing. It is to create and maintain a community of followers on social networks to interact with the brand and can turn into customers or attract other prospects. It also serves to enhance the reputation, gain visibility or get information about your business.
SMO : Social Media Optimization. This is to optimize a website so that its contents are easily shared through social networks.
T
TL : Timeline. It is the display of social networks where publications of our friends and followers is.
TLD : Top-Level Domain. It refers to a domain teminación. It can be subdivided into gTLD (generic TLD: .net, .com, etc …) and ccTLDs (country TLDs: .com, .pt, .fr, .br, etc …).
TT : Trending Topics. These are subjects or words that are having an impact in a given social media time. This concept was introduced first by Twitter, although it has spread to other social networks.
OR
UGC : User generated content. Content generated by Internet users themselves.Blogs and social networks are the main sources of this type of content.
URL : Uniform Resource Locator. It is the unique address of each page in Intenet.
USP : Unique Selling Proposition. In Castilian is translated as unique selling proposition, ie, a benefit of your product or service that makes it unique and different from the competition, used to promote it.
UX : User Experience. It is used to refer to the positive or negative experience that a user on the web.
W
WPO : Web Performance Optimization. It is to analyze and optimize the speed of loading a web page to improve the browsing experience of users. It is widely used by professional SEO because it influences the natural positioning technique.
Hope you have been helpful this dictionary of acronyms and if so we encourage you to share it with your contacts so they also have a reference point when they need to know a specific acronym. If you know any other acronym that is not on the do not forget to include it in the comments list.