You have to start with a clarification, it is that knowing an algorithm of Google completely is nearly impossible, first because they do not reveal the details, and secondly because the algorithm is changed 500 times per year, meaning that constantly change, almost daily, from mild to radical changes and small changes.

Google starts its own definition as follows:

An algorithm is defined as the sequence of logical steps to solve a problem, but we do not go to such technical terms, the idea behind the Google algorithm (or algorithms) is able to give users what they want.

How many times have you looked for something on Google and you suddenly come out (or out) many results nothing to do with what you wanted? I imagine that more than once happened to you; this is due to the boom of wanting to appear first in the search results Google, many businesses and personal businesses “SEO Services”, agencies, individuals, etc, that is offered by modest amounts of money were created to get in the top of the search results of Google, making practices known as Black hat (I will not go into details of such practices but could be defined as trick the user to click a link where you will find what you want and actually You find something different ), which began to exploit vulnerabilities of wanting to do things right. From the beginning, Google’s intention has been to provide a balanced service between companies that hire services advertising (adwords), the person seeking something or needing something, and all pages in the world that can provide such assistance to the user, for it is important that you get what you need quickly, and keywords were born there, who were the words by which a user could search for something, but for example you could find “Repair vehicle in El Salvador” and should show results repair of vehicles El Salvador, but exploiting these techniques (SEO these agencies) could make it appear anything but what the user was looking for, what it who affected? for all, to the company that hires these agencies for marketing and positioning at the end they made her appear in results pages that people did not care; the person he was looking for did not get what he wanted, and if people did not get what I wanted using the Google search engine, simply cease to use and Google’s business would go bankrupt now understand why it is so important to Google clean everything that does not serve the user.

Eye, we keep talking about SEO! Well, Google uses algorithms to review the content of sites, structure and other details to determine the relevance of such content and site could have on a specific search result, Google wants the user to get what you want, and Simple.Each change, each oriented implementation will be effective that your browser.

Panda, Penguin (Penguin), Pigeon, Hummingbird, Google algorithms are used specifically to give relevance to a place and position in a search result.Below is a brief description of each algorithm (hope to do something more extensive in the future):

Panda says “Do not copy”, that is, that the content of your page has to be yours, if you copy content from other sites or articles, plagias, or just doing copy / paste, Google will give a kick to your site.If you want to stand out, you should keep updated and original content.

Penguin was born with the intention to kick those who perform or performed practice Black Hat. Google rewards ever more to the area of White Hat and the line that separates the Grey Hat and Black Hat becomes smaller. So it chahara not understand anything heh heh heh, well, Penguin penalizes eg excessive use of keywords (keywords) in the body of your content, SPAM in forums and covert links, and try not to be tempted buying and selling links, because if Penguin focuses on your page and discover you sell or you bought links, goodbye to your page.

Pigeon (pigeon) is an algorithm that has not been created to punish but that does not mean you have to pay attention if you want to position well. Pigeon focuses on the geolocation of users, ie, display based on user location results, so Google power to local results companies, so it is sooooo important to learn about microformats, microdata or HTML + RDFa (read the post HTML5 and SEO: Microdata if you want more on this).

Or Hummingbird Hummingbird is the algorithm that Google has implemented to understand the searchers as humanely as possible, considering the trend of Internet use in smartphones and tablets, which means that as a user want things faster, trying to decipher that Hummingbird is it really’re looking to offer a more consistent result.

So to improve your SEO with Hummingbird must think more as a user, have content I thought that you are the user, as an example, it is better to use “cheap Chinese food” instead of “cheap restaurant + + city” and is included in the titles of your pages responding to user questions, such as “As good $ 10 lunch away from home”.

Hummingbird trying to understand how to respond to the questions that we use to look for something in google.

Well that’s all for today, I hope the info, although very useful introductory and give them some idea that change in place to position it better.

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