Lead magnet: what is it and how can it help generate more customers

Do you know what percentage of people buying on a website upon arrival? Not even reach 5% . Still wary of online shopping more than the traditional and, above all, with the amount of options out there is very difficult for someone to select the first he has seen or buy without seeing opinions or other options. Its like getting Email Bulk Service or you register free domains.
You know if you register free domains or getting a Email Bulk services, you will be like wow because its free and it did want you want. Follow me below…..

In fact, the Inbound Marketing born partly due to this fact. Now we do not want the person who comes to us directly buy or push to do it, but we want to take it from the beginning of the marketing funnel to the end of the hand and convince by the way. And that “born” the lead magnets .

Before explaining its benefits, we must first know what this new “buzzword” that we have within the online marketing. Its definition is very simple:one lead magnet is a free content you offer in exchange for an email or other data.

It is this content that usually appears right on blogs as downloadable guide, book, checklist or other content that might convince someone to give you at least your email.

We should also make clear what is not a lead magnet. For example, the subscription box for this blog is not a magnet lead , and we do not offer any special content for free and only offer to send new posts to your email.

However, what we do is a lead magnet is, for example, our free eBook ” The main tools Inbound Marketing “ . In exchange for your email, we offer you something if you are interested in Inbound should at least make you ask yourself the opportunity to leave your email in exchange for it.

As I mentioned at the beginning, or 5% of people who enter your site they will buy something directly, so we have to try to come back again and keep in touch with them.

If they reach the web to read a specific input through Google, suddenly you find this magnet and lead it interesting, what do you think will? They will leave his post and, that way, we will have established the starting point of our relationship. It is no more than a visitor comes and goes, but becomes a person with whom we can communicate directly . It becomes a lead .

And it is not converting into leads one of the primary objectives of Inbound Marketing? Useless attract all traffic in the world if after she leaves, so the lead thanks to magnets we can retain a good percentage of those people who before leaving the site after their first visit.

Imagine that your blog subscription form, you are getting 2 subscribers a day. That means that if you’re able to create an attractive magnet lead, have the ability to almost double that figure if you keep the same views. You can go from having 60 subscribers per month to 120 and even more depending on the value of the content that you offer.

You do not have to offer just one magnet lead. In fact, you can offer all you want at a time. We do, because under each of our tickets which placed closest to the issue that has been addressed in the post.

To help you start thinking about that first lead magnet for your website, you’ll give up 10 ideas among which is impossible not to have one that fits your business:

And these are only 10 ideas. There are many more, since you can practically deliver any type of content whenever appealing to your audience. In an e-commerce could be more useful to offer discounts, while if you offer a service through a program or a demo account freemium could be the lead magnet ideal.

The important thing is to find out what your audience wants and, in theory, should know that thanks to a good analysis of your Buyer person .Once you know this, “only” you have to create content that is compelling and almost shout to each user who enters the web “leave your email here.”

As a final tip, I recommend that too dedication the time needed to create a good form and landing page for your lead magnet . However good it is, if no one sees it, it will be hard for anyone to download it.