When you’re a blogger beginners, the discipline of SEO (Search Engine Optimization) is surely one of the things disconcerting to which you can address.
And if you ignore the gurus, you may even think that either you become a crack of SEO and your blog is not going to never take off.
So if this were not enough, then you start reading that, from time to time, Google seems to want to touching noses at all and turn everything upside down when out walking their various animals, pandas and penguins, among others .
And as for off suddenly is invented now what’s hot are the authors (only those profile on Google+, of course …) and that, therefore, no longer just the PageRank of your blog , but has having also an “Author rank “, ie a metric in calculating positioning of Google take into account the level of “authority” that, according to Google, is the author of positioned content.
When you talk to people who start blogging, you can feel his confusion in this how to get a good ranking of your blog. And it is normal because around the topic of SEO is mounted a goodmess . What I have seen again recently with inquiries and feedback I received after touching slightly above the subject of SEO for blogs in this post .
This being so it seems clear that it makes sense to do a little thematic series on SEO for bloggers to include the posts you see in the article index.
Today we start with the basic principles that should be clear to start working the SEO of your blog.
Do not complicate life with SEO for your blog, not worth
Well worth to invest some SEO (really little) work because it will help a lot to position your content well in Google, but no hassle.
From May 2012 to date organic traffic (searches, orange line) Citizen 2.0 has gone from about 100 visits/day more than 500.
In addition, I have a very good news for you as you will see in this series, in practice things are not so complicated , much less.
In the blog Citizen 2.0, armed only with basic SEO knowledge and applying a few simple techniques, we have found that indeed, also in the field of SEO seems satisfied Pareto’s Law , that is, that 20% (or less ) of the effort you can get 80% (or more) of the results. Yes, it is focusing very well that 20% effort.
At least, they seem to indicate the results because in three weeks ago in my formal blog have achieved a good result from search engines.
So it has all the earmarks of fact that SEO can make a pretty decent job following some simple and clear guidelines that are going to shape this “quick guide” SEO for bloggers.
3 basic principles of SEO on your blog
In the process of trying to achieve a good positioning of a blog, many things are learned. If I had to summarize the most important, what could be the “basic principles” would cite these, in order of importance:
1. Do not obsess
Do not be obsessed with SEO, never sacrificing the naturalness of your content for SEO, it’s a big mistake that often lead to several negative consequences :
- Devote excessive time that no justification for not producing results in the proportion that corresponds.
- Not devote that time to more important activities such as the creation of new content.
- Be drawn into artificial performances (eg, excessive keyword density on a post) that dwarfs the contents forced missing so attractive to the reader and may even be penalized by Google .
In this post there are several examples. One clear is the fact that, according to Google , the level of SEO keyword “SEO Manual” is much better than the words “SEO Guide.” However, the title “Handbook for Bloggers SEO” seems less natural than “Quick Guide to SEO for bloggers” .
Whatever this may be a matter of taste and maybe I’m wrong, I’m not sacrificing ease of content for a small advantage of SEO.
Also, if I actually successful with the second title, almost certainly will outweigh the benefits of a more catchy title that SEO aspects as a good title impinges greatly on the number of readings getting in a post and thus in its viral potential .
2. The quality sends
The old principle that the best SEO is the quality of content remains fully in force.
Although no one (except the Google team) knows the introduction of Googlebot , it seems clear that for a long bug which have shed while the basic principles remain the same : what matters above all is that the people you link , the more best. And that requires quality content.
Of course, what has changed dramatically is that it is now much harder to fool Google with techniques Linkbuilding artificial . Google is much smarter when it comes to discern whether what is is authentic or not and act accordingly , but sometimes messes thoroughly as you can see the next post in the series …
In my blog you can see very well in a curious phenomenon reproduced systematically: posts that receive little traffic for many months (<5 views) and, suddenly, in a short time (2-3 months) multiply that traffic dramatically (> 40-50 visits per day).
This is partly explained by the own traffic generated by these links directly, but the other part is the increased traffic caused better positioning in searches, something that you can draw very well from their own statistics WordPress or tools like Tools Google Webmaster .
If you think about it it’s a simple matter of common sense . It is only logical that the content that stand out from the other links which accumulates continuously and increasingly positioning itself to go better come a time that produces a “snowball” effect.
3. Keywords and thematic definition
As you can see in this post , a very typical bloggers error is usually the thematic dispersion , which also entails a great disservice positioning the blog as keywords in which you want to position (your “niche”) are not clear.
That is, you can put it difficult for Google to clearly identify the niches in which it is assumed that you are more expert.
Not the same position it trying to write a post for the keywords ” get followers Twitter “ to write 5 or 10 posts focused on these same keys (or similar) words. With this you will be giving very clear clues to Google and your readers what the main thematic lines of your blog.
You should do an exercise of clear ideas about what your thematic niche to work in an organized and conscious in that niche positioning in and not just for Google but also for your readers have clear expectations of what the content They await them in your blog, which will make you visit more than if no clear expectations.
The keyword tool for AdWords from Google is very useful for exploring niche and see what Internet users seek.
But not you obsessions you with this, you can do slowly , so calmly and naturally .
A good practice is to have, for example, a list of keywords in a document or spreadsheet in Google Docs (now Google Drive). As you get creating content for each post you’ll identifying keywords and those going scoring on your list (as discussed in the last post of this series, those keywords are those that should appear consistently in the title , subtitle and content the post ).
If you are unsure which must be the keyword tool, AdWords can help you find options. And if you want to take the exploration of niches and keywords really serious, then I highly recommend using a professional tool and recommend SEMRush (it’s the one I use).
With a tool and just agree to another level , you can do amazing things far beyond simply investigating a niche. You can do things like, for example, go to a website and find out what yours competition keywords in which they have tried to position them, how positions are are, etc. This alone is a great shortcut to find good keywords and justifies spend some money on this.
The list of keywords that commented, when you have a number of entries, will give you a much better view of what your niche and how to define it in terms of these keywords. Also see much better if you’re dispersing or not, and also using the webmaster tool already mentioned before , you can contrast these key words that really drive people to your blog.
The more converge keywords where you want to position with which they are actually carrying traffic to your blog, the better you’re doing.
That is, that with these tools, it is fairly easy to monitor the quality and results of your SEO work.
In this sense, by the way, another of the dozens of very useful features that gives you SEMRush is to create this list and go tool to monitor your positions on the results of search for each keyword, another fundamental task if you you want to take SEO seriously.
Now, get to work
With what I’ve told you in this post already you have material to start right now to work on the SEO of your blog .
I recommend you start by defining theme of your blog.
If you do not have blog, meditate where you would like to position yourself and if you have your blog up, review your content to analyze if you really have your topic well defined or not.
Try to locate a first set of keywords related to your niche and best reflect how an Internet user looking for content like yours.
To do this you will be tremendously helpful to play around with the tool AdWords keywords which you have a small video-tutorial in the end.
And finally, if you have a site hosting , be it a blog WordPress , a site made with Joomla or a store with Prestashop , for example, ensures that your hosting is good.
A shoddy hosting will slow your site and increase the rate of abandonment of readers, and that Google has in mind, negatively, of course …
Therefore, use a web hosting good for your site to be fast. Today there are very good and very affordable suppliers.
Bonus Track: Free SEO Tools Google
As a bonus track today, I leave these two tools which are the only Google, with Google Analytics , I use in my work blogger4zero for SEO.
Keyword Tool Google AdWords
With this tool you will be able to analyze the statistics of a particular set of keywords, i.e you will be able things like the number of searches for those words and the level of competition for that niche.
In addition, it will serve to discover sets of related keywords that can give you good ideas to refine your SEO content.
Google Webmaster Tool
This tool offers a host of functions. In the context of this post, functionality interests us is what allows you to analyze the searches you have arrived at your blog that’s what this video specifically focuses.
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